Fewer than 24 hours after Navy Times broke the news that a smoking ban on submarines is in the works, folks in the smokeless tobacco industry have fired up the marketing machines.
First out of the gate is Smokefree Innotec, Inc., which provides “smokefree alternatives.” Its press release offers “the world’s first totally smokefree hi-tec cigarette.” And they aren’t just blowing smoke. This cigarette-like nicotine delivery device contains the nicotine and aroma equivalent to one regular cigarette.
The company hopes its product will keep the smoking lamp lit (but smokeless) for the foreseeable future. And with good reason. The military sold $611 million worth of tobacco in 2005 alone.